by dev@bluegrassdigital.com | 22 Nov, 2019 | News, Uncategorized
What exactly is a list? A list is simply a group of email subscribers who have opted in to receive your emails. You can put a list together in a ton of different ways, like events, purchases, in-store visits, newsletter signups on your website, a gated piece of...
by dev@bluegrassdigital.com | 8 Nov, 2019 | News
Content marketing could be considered the evolution of online advertising. It’s a style of marketing that takes advantage of the connectivity the web gives us. Content marketing strategy is about providing the right content to the right people. You’re looking for...
by dev@bluegrassdigital.com | 5 Nov, 2019 | News
These days, many marketers are looking for modern ways to reach their audience, from social media platforms to chatbots and Instagram influencers. But tried-and-true email marketing is still proving to be one of the most effective marketing tactics. Here’s how to get...
by dev@bluegrassdigital.com | 4 Nov, 2019 | News
User-generated content is any form of content—posts, images, videos, reviews, etc.—that consumers create on social networks. So what is it that makes this wealth of content so valuable to marketers? UGC has proven to be the most trusted, memorable, influential, and...
by dev@bluegrassdigital.com | 4 Nov, 2019 | News
Use these tips to make the most of the biggest spending season of the year: Make it personal Personalise the subject line and body of the mailer. Tailor your emails directly to your audience and their specific needs/buying habits. If your database is segmented, it...
by dev@bluegrassdigital.com | 4 Nov, 2019 | News
Studies show that online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year Christmas is a time of gifting and consumers are more willing to spend their money on during this festive period. This...
