How to create an email list

How to create an email list

What exactly is a list? A list is simply a group of email subscribers who have opted in to receive your emails. You can put a list together in a ton of different ways, like events, purchases, in-store visits, newsletter signups on your website, a gated piece of...
Developing a content marketing strategy

Developing a content marketing strategy

Content marketing could be considered the evolution of online advertising. It’s a style of marketing that takes advantage of the connectivity the web gives us. Content marketing strategy is about providing the right content to the right people. You’re looking for...
Tips on email marketing automation

Tips on email marketing automation

These days, many marketers are looking for modern ways to reach their audience, from social media platforms to chatbots and Instagram influencers. But tried-and-true email marketing is still proving to be one of the most effective marketing tactics. Here’s how to get...